The Brabant Wagen Project

AutomotiveNL found, that most cities use the push strategy, defined as top-down-approach, to promote e-mobility, dictating rules, laws and strategies to regional stakeholders. The project in the province of Brabant adapts a pull approach, which means that local institutions and companies had different ideas regarding the effective use of e-mobility within their province, which were brought together for a strategy which meets the regional conditions.

The “Brabant wagen project” is a continuation of the ENEVATE-initiative to define projects for a commercially viable charging infrastructure. The goal was to implement and improve strategies for the implementation of charging infrastructure which is related to the leisure industry. This was done by identifying and selecting possible stakeholders and arranging individual meetings. After creating a vision on how charging infrastructure can be made commercially viable, the vision was enlightened and validated in different workshops. Several business cases had been identified that formed the basis for continuation of the initiative.

Within the ENEVATE2.0 project the existing business cases were improved and implementation plans were developed. Another important task was to prepare the projects for the time after the ENEVATE project. These activities have been accompanied by local institutions as well as companies and have been supported by AutomotiveNL. The lessons learned in ENEVATE enabled AutomotiveNL to support the business cases and provide strategic feedback. AutomotiveNL and AW Projects created five different business cases, each of these business cases needed to be cost effective and self-supporting. Via the CANVAS method of Alex Osterwalder objectives as well as a vision were defined and three cases are converted into an implementation plan.

1.    “E-Car Cells”

An “E-Car Cell” consists of three to six families who will use the e-car as their second vehicle. Most of the second vehicles are older vehicles which are used a couple of times a week. The idea of the “E-Car Cell” is to replace the second car and share an e-car in a cell consisting of three to six families. By sharing one car the occupancy rate of this car will rise which will lead to lower costs per kilometre.

The “cell of families” is member of an overall association consisting of multiple “cells”. This association will be the legal body to interact with the overall management who will take care of the cars, the planning, the app and the sharing of cars between “cells”. Each “cell” will get an app that controls the planning, the user standards, the payments and maybe the hire. Each family will pay for their own use of the car. Based on kilometres, time and overall costs, the payment might vary from month to month.

2.    High Tech Campuses

At most campuses employees have to use their own car or hire a rental car for business trips. The idea is to place a number of e-cars at the campuses, which will be used for business trips, depending on the demand. Depending on the topography, most modern e-cars can be used for trips up to 60 kilometres one way drive, which fits for around 90% of the appointments.
The campus will be the legal person who will take care of the maintenance of the car fleet. Each company located on the campus can use the vehicle and can make a reservation via an app. By using the app, the battery can be monitored and the planning will always be available. The aim is, that, compared to using a rental car for each visit, expenses will drop significantly. The critical factor will be the use of the car, as the occupancy rate will determine the equal costs of each use.

3. Safari Park

Safari Park de Beekse Bergen is a zoo with an actual driven safari experience. Within the zoo there is a possibility to drive a safari in a private car or by using the bus of the nature park and experience the lions, zebras, giraffe and other wild animals at a really close distance. To realise this experience with more health benefits for the animals, e-cars will
be owned by the zoo and are used for two different purposes. The employees of the park will drive an e-vehicle for their commuter traffic. The employees will drive from home to work, connect their vehicle to a loading station and the car will be used by tourists during the day.

This means that the employee will drive a fully foil-wrapped (for instance with a Zebra or Lion print) company car for commuting between home and work. They will have the benefits of a lease construction and pay the financial addition for private use of the car. This will be a very small amount because the financial addition of using an electric company car will be 4% of the catalogue value (Dutch tax incentive).

For a small fee, tourists will get an opportunity to drive an e-car and contribute to the health of the animals. They also do not have to be afraid of having their own car damaged by animals. The car will be equipped with a special type off navigation which will give extra information about the animals and the park itself. The car can be used for several drives around the park per day and increase the profitability of the charging stations, where the cars are located.

4. E-Car Cell Elderly

This business case can be compared to the “E-Car-Cell”-approach. The main difference is that this business case is designed for elderly persons. In the Netherlands there are many flats and apartments especially furnished for people aged 55+. Due to the reduced mobility needs of older persons, most of these buildings have parking space which is occupied by cars which are not used very often, but cost lot money every month. The idea is, to install one or more cells at such buildings. This means that communities, who are living in such buildings, can set up a user group.

Using a planning app might be a challenge for some older people, so that the concierge of the building might support the use of the standard app or can be in charge of the reservations. It will also be possible to use LEV (light electric vehicles) or scooters to complement the mobility need of this user group.

5. E-Routes

E-routes are thematic routes (mostly touristic) trough out the province of North-Brabant and e-vehicles will be used to drive these routes. Local entrepreneurs can benefit from these routes by handing over special offers to the users of E-routes, via the in-car navigation+system.
The routes will go through North-Brabant following different themes. The Vincent van Gogh route, the Liberation route, monumental routes, etc. The challenge in this case is to make it profitable. With this business model an average e- vehicle will be at profit, when it is driven around 20.000 kilometres per year or more, which means at least 60 kilometres each day.
they adjoin each other, are working to enable a simple e-vehicle journey that links key visitor destinations. The provision of infrastructure provides a compelling reason for travellers to follow a predesigned route. A joined up mobility offering will also enable the easy use of public transport, e-vehicles and mixed vehicle car clubs provided by a range of organisations. Future Transport Systems and Co-wheels are undertaking combined stakeholder engagement activity to propagate interest.